I don't usually read the junk mail that come, unwanted, through my letterbox, today I did.

CASH LOANS...we all need a little extra cash now and again...NO HASSLE You could borrow £300 for just £9 a week!*.

To most people £300 is nothing, but, to very many, it would be a life saver.

O K, that's good, let's help those that are not so well of, the unemployed, those finding it hard on benefits, you have had a CCJ? No problem. Been turned down before? Unemployed? Renting? No problem. We have been helping people for 125 years.

*Example.
Cash loan amount £300.
55 weekly repayments of £9.
Total amount repayable.......£495........177%APR

Now you have really been helped, helped in to even more debt.