You visit your newsagent with your 45p ready in your hand to buy your daily paper and you are told, "That will be £10. today, but, as we have a special offer it is only £5". "Oh, you think that is too dear do you? Well, buy it right now and the cost will be, best we can do, £2". "OK, I have the editor on the 'phone, his special offer is £1."
No, that is not the way to sell papers, it's not the way to sell anything.
"Best price for eight double glazed windows supplied and fitted please Mr WeatherSeal representative" I say.
"£14.900." he says.
"Do I look daft?" I ask.
"£9.700" says he.
"Far too expensive" says I.
"£6.500." Managers special offer just for today.
"Good bye" I said.
It was maybe unfortunate for him that he was accompanied by a young man that had just joined the company that day and starting his career as a salesman.
With a deduction of, so far, £8.400 just how much profit do this company hope to get from us mugs?
09/03/08 @ 01:57